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Do You Need A Wedding Hashtag?

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Once upon a time, wedding keepsakes meant a stack of printed photos and maybe a DVD of your ceremony. Fast forward to today, and your wedding likely lives in the cloud, on social feeds, and in the phones of dozens of guests. Enter the wedding hashtag—a simple phrase that once reigned supreme in organizing and sharing those special memories online.

But in 2025, are wedding hashtags still relevant? We asked a few wedding content creators to weigh in.

The Hashtag Evolution

Wedding hashtags saw a major boom in the mid-2010s, becoming a fun and functional way to gather photos from guests in one searchable spot. However, with the rise of private sharing apps, content creators, and evolving social media trends, the hashtag has seen a decline.

“I keep seeing these articles that are, ‘the wedding hashtag is dead, we’re not doing it anymore.’ And I’m like, yes, we are,” says Ashleigh Coffie, co-host of the Hue I Do podcast.

Chrissandra Jallah, an Atlanta-based wedding photographer and content creator, adds, “I’m pro wedding hashtag because… it was a good way to keep track of it online… and I still think they’re fun, especially if you have a creative one.”

Lanise Harris, a Houston-based content creator, emphasizes the branding potential: “They become part of the couple’s brand and can help bring your celebration to life online.”

When to Skip It

Hashtags can feel repetitive or forced—especially if you’re using a common last name. And with new tech making sharing more private and direct, some may choose to forgo it.

Yet, the experts urge not to be too quick to write them off. “You don’t have to follow the template. Go beyond ‘Journey to [LastName]’ or ‘Happily Ever [Name].’ Personal touches make it memorable,” says Ashleigh.

Crafting a Hashtag That Works in 2025

But perhaps, you’ve long associated being engaged with selecting your wedding hashtag and you are determined to have one for your special day. We get it. However, thinking of the perfect hashtag may seem difficult so before you just land on #MeetTheLastNames, consider these five tips first.

To Wrap

While hashtags may not hold the same must-have status they did a few years ago, they’re still a delightful way to collect memories and tell your story. “It doesn’t necessarily have to have a hashtag on it, but it really does set the scene,” Lanise reminds us.

So don’t worry if hashtags aren’t trending—what matters most is what’s meaningful to you. As Chrissandra puts it: “It’s you getting married, do the fun things you can’t do any other time.”

Because in the end, it’s your wedding. Use every tool that helps tell your story—old trend or not.

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