Do you love the energy of the wedding day? Are you passionate about bite-sized videography and behind-the-scenes photography? Do you have a knack for creating visually appealing content? If so, you might want to consider becoming a wedding content creator.
What is a wedding content creator?
A wedding content creator is a wedding vendor who captures and shares visual content from the wedding day or weekend, such as photos and videos, mostly to be used as social media posts and day-of recaps. They work with couples to document their wedding day and create a lasting memory of their special day. If you’ve been considering this as a career, a side hustle, or you were asked to be the wedding content creator for a friend, keep reading. We will discuss the steps you can take to become a wedding content creator.
If you’re interested in becoming a wedding content creator, here are some steps you can take:
Define your niche.
What kind of weddings do you want to shoot? Are you interested in traditional weddings, destination weddings, or elopements? Once you know your niche, you can start to target your audience and build your portfolio. This will also set you apart from other wedding content creators.
Get the tools you need.
Being a wedding content creator is more than taking photos and videos on someone’s cell phone. You may want to invest in cloud storage, phone banks to extend the battery life, video and editing software, a tripod, and possibly an additional camera or phone.
Develop your skills.
You need to have the skills to capture high-quality photos and videos. This means having a good understanding of photography and videography, as well as the ability to edit your work.
Build your portfolio.
Your portfolio is your calling card. It’s what potential clients will see to determine if you’re the right fit for them. Create a portfolio on a social media platform that the majority of your target audience uses or build a website that displays your best work. Make sure your portfolio also highlights your unique style. Collaborate with wedding vendors, participate in styled shoots, and offer to photograph friends and family members’ weddings to build your portfolio.
Strengthen your core.
Wedding content creators are on their feet for a very long time which can place a lot of stress and tension on your back, legs, and knees, in the least. Look into workouts or practices that will make your core stronger which will allow you to handle the duress of a busy wedding weekend.
Network with other wedding professionals.
Use social media and bridal events to get to know other wedding photographers, videographers, and planners. They can help you get your foot in the door and refer clients to you.
Build a strong online presence.
Create a website and social media accounts where you can share your work and connect with potential clients. Make sure that these are separate from your personal web and social presence. Sign up for any wedding vendor directories that you feel will best place you in front of your target audience. And we shouldn’t have to say this, but make sure to keep your content fresh and engaging. Stay plugged in to the recent video and sound trends, too.
Be patient and persistent.
It takes time to build a successful career as a wedding content creator. Don’t get discouraged if you don’t get started right away. Just keep creating great content and networking with other professionals, and eventually you’ll start to see results.
The wedding content creator is not going anywhere any time soon. Becoming a wedding content creator is a great way to mesh the instant gratification of real-time media and combining your love of photography, videography, and weddings. If you’re creative, passionate, and willing to put in the work, you can build a successful career in this field or at least make your homegirl excited that she has footage from her day that’ll hold her over until she gets her photos and videos back.
