In today’s wedding climate, documenting your day isn’t just about hiring a photographer or videographer. Many couples are now adding a wedding content creator to their vendor team to capture authentic, behind-the-scenes memories. If you’re thinking about hiring one, it’s important to know how to work with a wedding content creator to get the most out of your experience.
Let’s break down what you need to know so you can partner effectively and get wedding day content you’ll love.
What Does a Wedding Content Creator Do?
Before diving into the working relationship, it’s helpful to understand the role of a wedding content creator. A wedding content creator captures candid, in-the-moment footage of your wedding day—typically for social media use. They record short videos, take behind-the-scenes photos, and often create quick reels or TikToks you can share within 24 to 48 hours of your wedding.
As Lanise Harris, a Houston-based content creator, shared, “It is effective storytelling and it’s tailored to social media so it’s relevant, it’s timely—things that make things newsworthy.”
Understanding this difference helps you see why working with a wedding content creator requires a little extra planning upfront.
Communicate Your Vision Early
One of the most important steps when working with a wedding content creator is clear communication. From your very first consultation, be honest about what you want captured.
“My job starts way before I press record,” Lanise explained on a recent episode of Hue I Do podcast. “I’m always asking about songs, about their love story, about those little minute details.”
When chatting with a potential wedding content creator or the one you’ve booked, share details like:
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Special moments you want documented
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Specific TikTok trends or Instagram Reels you love
- The wedding trends you don’t care for
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Any songs, quotes, or ideas you want to incorporate
Being open about your vision ensures your wedding content creator can plan their approach and prioritize the moments that matter most to you.
Include Your Content Creator in Timeline Planning
Once you know what you want, the next step is making sure your wedding timeline supports it. One of the easiest ways to work smoothly with a wedding content creator is by carving out dedicated time during the day for creating content. This should include connecting your planner or coordinator so that they can effectively create time for your content goals.
Chrissandra Jallah, an Atlanta-based photographer and content creator, emphasized on that same episode of Hue I Do, “If your timeline is really tight, we may not have time to do this super intricate TikTok. But here’s what we can do.”
By involving your planner and content creator early in the schedule conversations, you can make space for:
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Transition videos (like “Get Ready With Me” transformations)
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Candid moments with your wedding party
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Short clips at the ceremony or reception
Creating a realistic timeline sets your wedding content creator—and yourself—up for success.
Clarify Boundaries and Expectations
Working with a wedding content creator also means setting clear boundaries. Discuss ahead of time where they should focus their attention. Are you comfortable with them recording emotional moments like the first look or personal vows? Or would you prefer a more behind-the-scenes presence?
Lanise pointed out how important trust is, explaining that she often asks questions about the couple’s relationship to better understand the tone they want reflected: “If I can get a feel for who you are, then I can pretty much do the rest.”
By being upfront, you avoid misunderstandings and ensure your content creator respects the intimate atmosphere you’re creating.
Build a Collaborative Vendor Team
Smooth collaboration between your wedding content creator and your photographer, videographer, and planner is essential. Let your vendor team know in advance that you’ve hired a content creator so everyone can work together respectfully.
Chrissandra shared, “You don’t have to see the value in it, but you should respect it because they’re paying for it.”
Your content creator shouldn’t be competing with other vendors for space or time; instead, they should seamlessly document the day without disruption. Good communication makes sure everyone is aligned—and that you’re getting the best possible coverage from every angle.
Stay Flexible on Wedding Day
Even with all the planning, weddings often run behind or change at the last minute. A great way to work with a wedding content creator is to stay flexible. Trust them to adapt and capture what’s unfolding naturally.
As Chrissandra explained, “Most of the day is about adapting to whatever’s thrown at you while still making sure that they get what they’re asking for.”
The beauty of a wedding content creator is their ability to move with the flow of the day while still gathering the memories you’ll treasure.
Final Thoughts: Make the Most of Your Wedding Content Creator
Hiring a wedding content creator is one of the best ways to capture authentic memories you can relive immediately after your celebration. To get the most out of the experience, communicate openly, involve them early in the timeline, and trust their creative instincts.
Remember: the best results happen when you see your wedding content creator not just as a vendor, but as a true storyteller for your day.
As Lanise put it, “It’s more important to have beautiful, well-thought-out content that is specific to the couple—because they’ll probably watch it a million times.”
When you work together, you’re not just capturing content—you’re preserving joy.
